For our Cinderella spinning dress cake in March 2015, I was inspired by how Cinderella’s dress spins and flares out in the movie, so I created a cake on a battery-operated turntable that spun around as if Cinderella was twirling on the dance floor. I was only getting a few thousand views per video. It was still a struggle for the first two or three years, trying to get traction. Then I started creating trendy designs like Olaf from Frozen and a baby shower bump cake. I wanted to make easy things anyone could do and picked simple designs I could bang out quickly. I was making a lot of cupcakes, treats and easy cakes at the beginning. Laurie’s baby bump cake Photo courtesy of YouTube/The Icing Artist Laurie’s recreation of Olaf from Frozen Photo courtesy of YouTube/The Icing Artist It was very makeshift at first but I made it work, and Kevin helped out with filming. I had to drape tablecloths over all the storage stuff so you couldn’t see it on camera. I filmed in a storage room in their basement. I was living with my parents in Pickering at the time, and Kevin was with his parents.
The next month, I started my YouTube channel. When I got back from that trip in September, I started working full-time at a cupcake bakery making minimum wage. I learned everything about cake decorating from watching YouTube. I learned to bake with my mom as a kid but didn’t get into cake decorating until I was an adult. We had heard back then that people could make money on YouTube and started talking about the idea of having a cake-decorating channel. It opened up our eyes to the kind of life that we were looking for. In summer 2013, we went on a four-month road trip across Canada. Kevin and I both quit-he became a Zamboni driver, and I worked odd jobs, like waitressing and working at a daycare. After graduating in 2010, I continued working in cabinetry for two years but I never really loved it. That’s what I studied at Conestoga College in Kitchener, where I met my husband and business partner, Kevin Jones. Life before YouTube: Cabinet maker, waitress and bakery worker Most popular video: 10 AMAZING PRINCESS Dress CAKES 👑 Compilation! (200 million views)
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